September 15, 2018

How to Make Animated Explainer Videos

There are several ways for people to make their own animated explainer videos. Having one for your business or personal use is an integral part of marketing that millions are using for their advantage. Before you embark on creating your explainer video, there are a few things you should be aware of.

Cartoon Videos Are Very Popular

Companies and individuals all over the world are using animation to create explainer videos. They used these fun and informative marketing tools to promote, explain and inform users about whatever they want to promote. It could be a product or service in most cases. In others, people use them as a way to tell users about topics or things they want to talk about. Irrespective of what you may use the explainer video for, they are hugely successful. Creating a great one can lead to increase in revenue and impressive return on your investment.

The reasons they are so popular is because they allow businesses to tell potential clients what they do. Or what the service or product they are selling does. In other cases, the animated explainer videos serve to tell the users how to use something.

Why Use Animation?

Using animated characters in an explainer video works very well. One of the reasons is because they have such a high impact on users. Most people watching them don’t even realize they are being targeted or advertised to. Secondly, since they are so entertaining, companies can get their point across while viewers enjoy themselves.

Unlike real life footage, animation has no limitations when it comes to creativity. You can do just about anything using cartoons to tell your story. In addition, making an animated video can often be significantly cheaper than other explainer videos. But, that all depends on what company or method you use to create yours.

Presently, there are many companies out there who can help you create an animated video. Top rated explainer videos companies such as SquareShip are often used by businesses and individuals. Using a company may cost a bit more than doing it yourself. But, it often leads to them creating award-winning animated explainer videos for you.

Tools To Create Explainer Videos

Presently, there are countless of tools you can use to create your own animated explainer video. Also, there are some free software or programs users can get online to do so. The only problem is that most of them have limitations. The amount of features on free explainer video programs may also not let you do exactly what you want. At the same time, if you purchase a program, you can unlock features that will make your explainer video creation process much easier. It will also lead to you making an overall better explainer video.

A great explainer video software you can use to make your own cartoon video is Animaker. They have an easy to use and understand interface and many ready to use templates. You can find hundreds of other animated explainer video software. Some of them give you a free trial so you can see if it is more or less what you are looking for.

Tips For Making Your Explainer Video

When it comes to making your explainer video, there are a few things you need to be aware of. First, make sure the story you are telling or trying to tell is compelling. The script or story in your animated explainer video is the most important part of it. It is the backbone of your piece and ultimately what will make it or break it. The length of the video will vary depending on what it is you are trying to sell or promote. Typically, most animated or other types of explainer videos are about 30 to 120 seconds in long. You can make them longer if you like though. However, most of the best animated explainer videos found these days average anywhere between 60 to 98 seconds.

The first 10 seconds of your explainer videos are crucial. It is the only chance you have to grab hold of the viewer. If you don’t capture their attention by that time, most may turn away. During these first 10 seconds, you have to convince those watching that the rest of your story is worth it. You may need someone to do the voice over for you as well. There are sites such as Fivver filled with countless of people who can do the voiceover for you at low cost. Others often hire someone to do the cartoon drawings for them.

For companies or businesses that have a product or service they feel good about, using a freelancer or professional explainer video company may be the answer. The same for individuals who can afford it and don’t want to bother making their own animated explainer video. In the end, the tools and options for you to use the biggest and most powerful marketing tool available these days, are there. The next step is deciding how you want to go about making your explainer video.

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